Peyton Manning talks corporate sponsorship of quarterback's call signals.
With football being the number one spectator sport in the USA, and corporations that are always looking for new ways to cash in, it was only a matter of time. Peyton Manning, QB of the 2013-14 Denver Broncos, talked with Dan Patrick about his "Omaha, Omaha" signals when changing up a play at the line of scrimmage. Peyton dispelled rumors that he was retiring to go to work for Omaha Steaks, or Mutual of Omaha. He went on to disparage the seemingly eventual sponsorships of QB's call signs. "...next, they'll be paid to yell 'GatorAde, GatorAde' at the line". Payton finished with hoping that he was out of football by the time that happens.
Omaha, Omaha and the Gatorade comments start at about 2:25.
If I were so inclined, I could find more than a few parallels between corporate football and Rollerball I bet, but it's time to shovel.